INTERACTIVE AGENTS FOR USER ENGAGEMENT IN AN INTERACTIVE ENVIRONMENT

Patent №

US 10,389,607

Granted

2019-08-20

Filed 2017

Owner

ELECTRONIC ARTS INC.

Lab

AI components

5

ml · nlp · kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

15474970

Various aspects of the subject technology relate to systems, methods, and machine-readable media for interactive computer-operated agents for user engagement in an interactive environment. Computer-operated agents are introduced to help populate a session and are configured to maximize engagement rates among users associated with user-controlled agents. During these interactions, engagement metrics are collected that indicate different interaction rates at different times by the computer-operated agents. The number of popular computer-operated agents (with relatively high interaction rates) can be kept in circulation while some less popular computer-operated agents (with relatively smaller interaction rates) can be kept in circulation for diversity or are purged from circulation. In the disclosed system, for each instance that a user-controlled agent interacts with a computer-operated agent, a log of behavior data from that interaction can be monitored and collected to generate and/or adjust behavior models that provide the behavioral response distribution for a given computer-operated agent.

Machine learningNatural languageKnowledge representationPlanningAI hardwareH04L 67/14H04L 12/1822H04L 43/06H04L 43/16H04L 67/535H04L 12/1831

AI classification

Planning1.00
AI hardware1.00
Machine learning0.95
Natural language0.93
Knowledge representation0.61
Evolutionary computation0.03
Speech0.00
Vision0.00

Ownership

ELECTRONIC ARTS INC.

assignment · 421570418

Assignors

BOROVIKOV, IGOR, SARDARI, MOHSEN, KOLEN, JOHN

On an employer assignment, the assignors are typically the inventors.

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