METHODS AND APPARATUS TO DETERMINE RATINGS INFORMATION FOR ONLINE MEDIA PRESENTATIONS

Patent №

US 10,643,229

Granted

2020-05-05

Filed 2018

Owner

THE NIELSEN COMPANY (US), LLC

Lab

—

AI components

hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

16226231

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Methods and apparatus to determine ratings information for online media presentations are disclosed. An example method includes receiving pingback messages corresponding to presentation of media at a client device, determining a portion of the media that was presented at the client device based on the pingback messages, obtaining demographic information associated with the client device, and determining a demographic characteristic associated with the presentation of the portion of the media based on the pingback messages and the demographic information.

AI hardwareG06Q 30/0204G06Q 30/0277

Google Patents

AI classification

AI hardware0.91

Knowledge representation0.24

Planning0.23

Speech0.05

Natural language0.04

Machine learning0.01

Evolutionary computation0.00

Vision0.00

Ownership

THE NIELSEN COMPANY (US), LLC

assignment · 478810313

Assignors

SPLAINE, STEVEN J., GAYNOR, KEVIN K., GOLI, NARASIMHA REDDY

On an employer assignment, the assignors are typically the inventors.

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Cites (83)

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and 58 more

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