DETERMINING COMMERCE ENTITY PRICING AND AVAILABILITY BASED ON STYLISTIC HEURISTICS

Disclosed is a system and method for determining pricing and availability of e-commerce entities. The determination includes accessing a web page that includes an entity of interest and generating a visual map representation of the web page that includes elements related to the entity's pricing/availability and stylistic identifiers that are applied to those elements. Stylistic identifiers are pricing/availability identifiers based on stylistic heuristics. Certain elements are identified as candidate elements and a likelihood that a candidate element is pricing/availability element of the entity is determined for the candidate elements. A candidate element is selected as the pricing/availability element of the entity by analyzing the determined likelihood of various candidate elements.