CONTENT AGGREGATION METHOD AND APPARATUS FOR ON-LINE PURCHASING SYSTEM

A method of aggregating product information from a plurality of sources in a networked computer environment regarding products of a product category including the steps of providing a server interconnected to the network computer environment for providing a crawler to visit the plurality of sources and gathering product phrase information from each of the plurality of sources via the crawler, where the crawler utilizes computational linguistics to gather the product phrase information which includes a phrase and at least one characteristic of the phrase. The characteristic of the phrase may be frequency, location, font size, font style, font case, font effects, font color, collocation and co-occurrence of the phrase.