Patent №
US 10,672,012
Granted
2020-06-02
Filed 2019
Owner
INTERNATIONAL BUSINESS MACHINES CORPORATION
Lab
AI components
3
kr · planning · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
16529164
Mechanisms are provided to implement a brand comparison engine. The mechanisms receive a request to compare brand personalities of a first specified brand and a second specified brand and obtain a first brand personality scale associated with the first specified brand and a second brand personality scale associated with the second specified brand. The mechanisms calculate at least one gap value indicating a difference between at least one personality trait in the first brand personality scale and a corresponding at least one personality trait in the second brand personality scale. The mechanisms also output an output indicating an aspect of the at least one gap based on the calculation.
AI classification
Ownership
INTERNATIONAL BUSINESS MACHINES CORPORATION
assignment · 499330367
Assignors
AKKIRAJU, RAMA KALYANI T., GOU, LIANG, LIU, HAIBIN, MAHMUD, JALAL U., SINHA, VIBHA S., XU, ANBANG
On an employer assignment, the assignors are typically the inventors.