METHODS AND SYSTEMS FOR IMPROVED CONTENT CUSTOMIZATION IN MULTIPLAYER GAMING ENVIRONMENTS

Computer-implemented methods and systems for simulating a multiplayer game environment to allow players of different skill levels to concurrently play the same level of a gaming session, to encourage and incentivize cooperative team behavior, to match players based on subjective variables, such as likeability and a general fun factor, and to tailor gaming content based on the social group itself.