METHOD AND SYSTEM FOR PROGRAMMATIC ANALYSIS OF CONSUMER SENTIMENT WITH REGARD TO ATTRIBUTE DESCRIPTORS

Embodiments provide a computer-executable method, computer system and non-transitory computer-readable medium for programmatically assessing consumer sentiment with regard to an attribute descriptor associated with a commercial entity and/or a commercial item. A computer-executed method includes programmatically accessing, via a network device, text of a consumer review and in indication of an attribute descriptor included in the text of the consumer review. The method also includes executing a consumer review processing engine to programmatically analyze the text of the consumer review to generate a sentiment score associated with the attribute descriptor in the context of the consumer review. The method further includes storing, on a non-transitory computer-readable storage device, an indication of the attribute descriptor and the generated sentiment score in association with the commercial entity and/or the commercial item.