BEHAVIOR-BASED ITEM REVIEW SYSTEM

Systems and associated processes for generating user attribute interest data and using that data to present and/or develop reviews of items are described herein. These systems and processes can dynamically collect data on a user's interest in specific item attributes from the user's interaction with an electronic catalog and can store this data in association with the user. This data may be used to provide users with a personalized set of reviews which will provide the user with information relevant to interesting item attributes. Further, this data may be used to display a set of dynamically generated statements and/or questions that prompt users to write an item review on specific item attributes. Accordingly, user attribute interest data can potentially both present and elicit more thorough and useful feedback than existing review systems in some embodiments.