CREATION OF HIGH VALUE DATA ASSETS FROM UNDERVALUED DATA

Techniques are disclosed for creating high value data assets from undervalued data. In one example, a method identifies at least one data asset associated with an enterprise which has a lower non-economic valuation score as compared with one or more other data assets associated with the enterprise and is determined to be undervalued. The method then combines the at least one identified data asset with at least one of the one or more other data assets to form a composite data asset, wherein the composite data asset has a higher non-economic valuation score as compared to the at least one identified data asset.