SYSTEMS AND METHODS FOR PROCESSING MESSAGE EXCHANGES USING ARTIFICIAL INTELLIGENCE

Systems and methods for processing automated message exchanges using artificial intelligence are providing. In some embodiments, a message is generated by populating variable fields within a message template with corresponding data from a knowledge set and/or a lead data set. Lead data is the data known about the intended recipient of the message, whereas the knowledge set is contextual knowledge useful for the artificial intelligence. Once the message has been generated, the system waits for a response from the lead. Once the response is received, the AI algorithms may categorize the response and generate a corresponding confidence value for the categorization. The categorization and confidence level are utilized to determine which subsequent action the system takes. The actions consist of sending a follow-up message, a subsequent message in the series, requesting user input, or discontinuing messaging.