Association Analysis on Noisy Transaction Data

Reducing noise during association analysis is provided. An association model is generated having a support value with respect to original data greater than a predefined minimum support value threshold level. A number of association rules corresponding to the association model are identified. It is determined whether the number of association rules corresponding to the association model is less than a predefined maximum number of association rules. In response to determining that the number of association rules corresponding to the association model is greater than the predefined maximum number of association rules, inverted data of the original data is generated. Another association model is generated having the support value with respect to the original data and the inverted data greater than the predefined minimum support value threshold level.