REDEMPTION CODE AUTO-COMPLETE FOR ONLINE OFFERS AND TRACKING

Auto-detecting an electronic shopping basket and auto-completing offer redemption codes on the shopping basket webpage. When the user selects an item to add to the shopping basket, the shopping basket webpage loads. A plug-in detects a load event and communicates that information to an offer system. The offer system reviews the information, identifies the merchant, and determines offer codes applicable to a purchase. The offer system communicates the offer code to the plug-in, which auto-completes the code on the electronic shopping basket. The user completes the online transaction and the merchant provides a notification of completed transaction webpage. The plug-in detects a load event for the completed transaction webpage and communicates information regarding the load event to the offer system. The offer system reviews the information, identifies the offer code previously transmitted for auto-completion, marks the offer code as redeemed, and calculates the redemption rate of the transmitted offer code.