ARTIFICIAL INTELLIGENCE SYSTEM FOR OPTIMIZING INFORMATIONAL CONTENT PRESENTATION

At an artificial intelligence system, a baseline set of informational content elements pertaining to an item for presentation to one or more potential item consumers is identified. One or more optimization iterations are implemented. In a particular iteration, a data set comprising interaction records of a target audience with the baseline set and with one or more variants of the baseline set is collected. Using the data set as input to a machine learning model, effectiveness metrics of the different informational elements are determined. A particular content element set to be presented to an audience is identified using the effectiveness metrics.