PERSONALIZED RECOMMENDATIONS BASED ON ITEM USAGE

This disclosure describes systems and associated processes for generating recommendations for users based on usage, among other things. These systems and processes are described in the context of an interactive computing system that enables users to download applications for mobile devices (such as phones) or for other computing devices. Users' interactions with applications once they are downloaded can be observed and tracked, with such usage data being collected and provided to the interactive computing system. The interactive computing system can include a recommendation system or service that processes the usage data from a plurality of users to detect usage patterns. Using these usage patterns, among possibly other data, the recommendation system can recommend applications to users for download.