INTELLIGENT DATA PROTECTION

A technological approach can be employed to protect data. Datasets from distinct computing environments of an organization can be scanned to identify data elements subject to protection, such as sensitive data. The identified elements can be automatically protected such as by masking, encryption, or tokenization. Data lineage including relationships amongst data and linkages between computing environments can be determined along with data access patterns to facilitate understanding of data. Further, personas and exceptions can be determined and employed as bases for access recommendations.