FINANCIAL-BASED RECOMMENDATION ENGINE

As described herein, a system, method, and computer program are provided for a financial-based recommendation engine. In use, financial-related data is gathered for a plurality of users from a plurality of sources. Additionally, the plurality of users are clustered into a plurality of cohorts, based on the financial-related data. Further, a plurality of user profiles are created for the plurality of cohorts, including for each cohort of the plurality of cohorts, creating a corresponding user profile based on the financial-related data for the users in the cohort. Still yet, each user profile of the plurality of user profiles is matched to one another and to one or more financial products. Moreover, the one or more financial products matched to each user profile of the plurality of user profiles are recommended to the users in the cohort that corresponds to the user profile.