SYSTEM AND METHOD FOR DETERMINING A CONTEXTUAL INSIGHT AND GENERATING AN INTERFACE WITH RECOMMENDATIONS BASED THEREON

A system and method for generating an interface for providing recommendations based on contextual insights, the method including: generating at least one signature for at least one multimedia content element identified within an interaction between a plurality of users; generating at least one contextual insight based on the generated at least one signature and user interests of the plurality of users, wherein each contextual insight indicates a current user preference; searching for at least one content item that matches the at least one contextual insight; and generating an interface for providing the at least one content item within the interaction between the plurality of users.