TARGETED ADVERTISING USING TEMPORAL ANALYSIS OF USER SPECIFIC DATA

Patent №

US 11,816,699

Granted

2023-11-14

Filed 2020

Owner

GOOGLE INC.

AI components

5

ml · nlp · kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

17110154

Methods, systems and apparatus, including computer program products are described for providing temporally relevant targeted content items. A set of user data is used to determine current user interests as indicated by one or more recent events. Content items relevant to those events are identified and ranked based on a time that the corresponding event occurred. One or more of the top ranked content items can be delivered to a user.

AI classification

Knowledge representation1.00
Planning1.00
Natural language1.00
Machine learning0.94
AI hardware0.61
Evolutionary computation0.06
Speech0.00
Vision0.00

Ownership

GOOGLE INC.

assignment · 550830873

Assignors

GONG, YITAO

On an employer assignment, the assignors are typically the inventors.

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