Activity-Based User Interface Personalization

A system includes a computing platform including a hardware processor and a system memory storing a software code providing a user interface (UI) having a plurality of default parameters. The hardware processor is configured to execute the software code to receive interaction data describing interactions by a user with media content, identify, using the interaction data, at least one of a video characteristic or an audio characteristic of the media content, and determine, using the at least one of the video characteristic or the audio characteristic, one or more aesthetic preferences of the user. The hardware processor is further configured to execute the software code to modify, using the one or more aesthetic preferences of the user, one or more of the plurality of default parameters of the UI to generate a personalized UI for the user and provide the personalized UI to the user.