AUDIENCE MEASUREMENT SYSTEM AND METHOD

Patent №

US 5,550,928

Granted

1996-08-27

Filed 1992

Owner

A.C. NIELSEN COMPANY, A DE CORP.

+2 more

Lab

AI components

2

ml · vision

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

07992383

In a passive identification apparatus for identifying a predetermined individual member of a television viewing audience in a monitored viewing area, a video image of a monitored viewing area is captured. A template matching score is provided for an object in the video image. A Eigenface recognition score is provided for an object in the video image. These scores may be provided by comparing objects in the video image to reference files. The template matching score and the Eigenface recognition score are fused to form a composite identification record from which a viewer may be identified. Body shape matching, viewer tracking, viewer sensing, and/or historical data may be used to assist in viewer identification. The reference files may be updated as recognition scores decline.

Machine learningVisionH04H 60/45G06V 20/53G06V 40/16H04N 21/42201

AI classification

Vision1.00
Machine learning0.91
Knowledge representation0.33
AI hardware0.02
Evolutionary computation0.01
Speech0.00
Natural language0.00
Planning0.00

Ownership

A.C. NIELSEN COMPANY, A DE CORP.

assignment · 63250770

NIELSEN MEDIA RESEARCH, INC., A DELAWARE CORP.

assignment · 85870164

NIELSEN COMPANY (US), LLC, THE, A DELAWARE LIMITED LIABILITY COMPANY

merger · 227930393

Assignors

LU, DAOZHENG, SHAGRIN, CERIL T., THOMAS, WILLIAM L., LEE, MORRIS, BERNARD, BRUCE, ZHANG, JIA

On an employer assignment, the assignors are typically the inventors.

© 2026 NYSGPT2525 LLC