METHOD AND APPARATUS FOR AUTOMATED SELECTION, ORGANIZATION, AND RECOMMENDATION OF ITEMS

An automated recommendation system keeps track of the needs and preferences of the user through a user preference vector. Each field of the user preference vector represents the user's preference for a specific item attribute. Item attributes are defined by a systems programmer. The systems programmer also creates product vectors of items in the recommendation database. A user preference vector is compared against a product vector to determine if the product is suitable for recommendation. A recommended item may be purchased by the user by submitting a purchase request over a network connection. The user preference vector is constantly refined through feedback from the user about the recommended items.