METHOD FOR MARKETING AND REDEEMING VOUCHERS FOR USE IN ONLINE PURCHASES

A method for marketing and redeeming vouchers (meaning gift certificates or coupons) for use in online purchases is disclosed. The method includes the use of a centralized voucher server for processing transactions. A purchaser may buy a gift certificate through a number of routes such as a brick and mortar store, via the telephone, or via an online connection. The gift certificate can be delivered to a recipient by regular mail, email, telephone or the like. The purchaser can select one or more merchants by type or category of goods sold at which the gift certificate will apply. Merchants may offer coupons through a number of venues for redemption via the voucher server.