Patent №
US 6,434,614
Granted
2002-08-13
Filed 1998
Owner
NIELSEN MEDIA RESEARCH, INC.
+1 more
Lab
—
AI components
2
ml · kr
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
09086813
Each of a plurality of advertising meters operates on a computer at a corresponding statistically selected site. Each advertising meter is arranged to detect tags from click-through URLs in advertising banners contained in messages communicated to the computer from remote content suppliers over a communication link. Each advertising meter is also arranged to communicate the tags to a remote central facility for use in assembling reports.
AI classification
Ownership
NIELSEN MEDIA RESEARCH, INC.
assignment · 92810153
NIELSEN COMPANY (US), LLC, THE
merger · 228920701
Assignors
BLUMENAU, TREVOR
On an employer assignment, the assignors are typically the inventors.