INTERNET BANNER ADVERTISING PROCESS AND APPARATUS HAVING SCALABILITY

A process of banner advertising display on an inquiring browser viewing a website over the Internet includes inquiring from the inquiring browser to a website authorizing display of banner advertising. Diversion from the website to an advertising system central controller occurs. The inquiring browser is supplied with code to enable sorting of a group of Internet ad addresses relative to the classification information related to the frequency of desired ad play. Sorting the Internet ad addresses relative to the classification information related to the frequency of desired ad play of each ad at the inquiring browser to form a sequential play list occurs at the browser. A process for accumulating the reports of ad play utilizing query strings is set forth in which the query strings are serially recorded, occasionally polled, and compiled into advertising system central controller in compatible reports. The concept of classification of the websites with corresponding group classification of ads to be run is used to edit ad availability from an extraordinarily large number of available ads to a manageable play list which can be sorted at the browser. Finally, a system of ordering the play of ads in the overall process of playing many ads against targeted numbers of ad plays is disclosed enabling total ad play to be centrally controlled with minimal computational burden on the advertising system central controller.