Patent №
US 9,799,052
Granted
2017-10-24
Filed 2015
Owner
GOOGLE INC.
AI components
5
ml · nlp · kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
14816205
The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
AI classification
Ownership
GOOGLE INC.
assignment · 362700178
Assignors
DEAN, JEFFREY ADGATE, HARIK, GEORGES, BUCHHEIT, PAUL
On an employer assignment, the assignors are typically the inventors.