METHOD FOR TARGETED ADVERTISING ON THE WEB BASED ON ACCUMULATED SELF-LEARNING DATA, CLUSTERING USERS AND SEMANTIC NODE GRAPH TECHNIQUES

A method for dynamically placing objects in slots on a web page in response to a current client request for the web page comprises the steps of classifying users into user groups based one or more user-characteristics, accumulating self-learning data based on user click behavior for each user group, matching the current client request with a corresponding user group and scheduling real-time selection of the slots for the objects on the web page based on the self-learning data of the corresponding user group.