SYSTEM AND METHOD FOR ADAPTIVELY CONFIGURING A SHOPPING DISPLAY IN RESPONSE TO A RECOGNIZED CUSTOMER PROFILE

An electronic personal shopping system, communicating between a store platform computer and a number of reconfigurable display terminals located throughout a retail facility, each display terminal associated with an RF interrogator unit which interfaces with a portable customer data card. As a customer enters the interrogator unit's RF field, the customer is identified and the merchandise information message being displayed on the display panel associated with that interrogator unit is adaptively reconfigured to conform to that customer's display preferences in accordance with demographic profile information maintained on record for that customer. The display panel is adaptively reconfigured to display merchandise item information messages in a number of different national languages, weights and measures systems, currency systems, and to display specific messages based on a customer's date of birth, gender or disability status.