PROMOTION APPARATUS AND METHOD

A promotion apparatus and method which builds customer loyalty. The promotion apparatus includes a computer, including a display for displaying information to a shopper and a recognition device for identifying the shopper and recording customer choices. The computer executes a game, identifies the shopper, establishes a first game situation for the shopper, generates a number of first results, generates a number of second results using the first game situation and the first results as inputs, generates a second game situation using the second results as input, and determines whether to issue an award to the shopper using the second results as input and only if the first game situation is a previous game situation from a previous play by the shopper.