Patent №
US 7,028,072
Granted
2006-04-11
Filed 2000
Owner
NARRATIVE COMMUNICATIONS CORPORATION
+5 more
Lab
—
AI components
1
ml
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
09616605
A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user's computer, server computers or obtained from the user's interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user's computer.
AI classification
Ownership
NARRATIVE COMMUNICATIONS CORPORATION
assignment · 113480279
ENLIVEN, INC.
assignment · 116670763
UNICAST COMMUNICATIONS CORPORATION
assignment · 130110548
ENLIVEN MARKETING TECHNOLGIES CORPORATION
merger · 315260630
DG FASTCHANNEL, INC.
merger · 315260685
DIGITAL GENERATION, INC.
namechg · 315420730
Assignors
KLIGER, SCOTT A., MIDDLETON, THOMAS M. III, WHITE, GREGORY T.
On an employer assignment, the assignors are typically the inventors.