Patent №
US 9,852,430
Granted
2017-12-26
Filed 2006
Owner
MICROSOFT CORPORATION
Lab
AI components
3
nlp · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
11538309
Systems, methods, and computer-readable media for dynamically generating text associated with an advertisement are provided. Core text associated with an advertisement is received from an advertiser, as is at least one attribute relevant to the advertiser and/or a user. Based upon the received attribute(s), it is determined whether customization of the core text is desired. If customization is desired, the core text is modified and presented in association with the advertisement. If customization is not desired, the core text is presented in association with the advertisement. In one embodiment, target advertisement placement information may also be utilized to determine whether customization of the core text is desired.
AI classification
Ownership
MICROSOFT CORPORATION
assignment · 189540081
Assignors
ZHOU, MING, NIU, CHENG, TANG, ZHAOHUI, LI, YING, LIN, CHIN-YEW, LI, LI, BURDICK, BRIAN
On an employer assignment, the assignors are typically the inventors.