OBJECT DISPLAY SYSTEM IN A VIRTUAL WORLD

An apparatus for displaying an object such as a billboard in a virtual world is provided. An input history of a user's operation for moving a character in the virtual world is obtained. The movement track of the character in the virtual world is also obtained. The position and direction of the billboard are changed according to the input history and the movement track so that the billboard is visible to the user. For instance, on a street where the user is expected to move at a high speed, the direction of the billboard is changed so that its display surface can face the front of the character and the billboard is displayed in a position far away from the user's viewing position.