ADVERTISING WITH AN INFLUENTIAL PARTICIPANT IN A VIRTUAL WORLD

Patent №

US 8,600,779

Granted

2013-12-03

Filed 2007

Owner

MICROSOFT CORPORATION

AI components

4

kr · planning · evo · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

11868972

Technologies are described herein for advertising with an influential participant in a virtual world. A facilitator rating is determined for each of a plurality of participants in the virtual world. The facilitator rating may indicate an influence of each of the plurality of participants on other participants in the virtual world. One or more participants are identified from the plurality of participants based on the facilitator rating. The one or more participants are utilized to provide an advertisement in the virtual world.

AI classification

Planning1.00
Evolutionary computation0.91
AI hardware0.74
Knowledge representation0.54
Natural language0.01
Machine learning0.01
Speech0.00
Vision0.00

Ownership

MICROSOFT CORPORATION

assignment · 199310862

Assignors

BOOTH, ERNEST A, TITUS, TOBIN R, PORTER, ERIK, CARNAHAN, JEFFREY D, ROBBINS, DANIEL C

On an employer assignment, the assignors are typically the inventors.

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