METHOD AND SYSTEM FOR REAL-TIME DETERMINATION OF A SUBJECT'S INTEREST LEVEL TO MEDIA CONTENT
Patent №
US 7,120,880
Granted
2006-10-10
Filed 1999
Owner
INTERNATIONAL BUSINESS MACHINES CORPORATION
+1 more
Lab
AI components
2
ml · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
09257208
A system and method for unobtrusively detecting a subject's level of interest in media content, includes detecting to what a subject is attending, measuring a subject's relative arousal level; and combining information regarding the subject's arousal level and attention to infer a level of interest.
AI classification
Ownership
INTERNATIONAL BUSINESS MACHINES CORPORATION
assignment · 98000837
TOBII TECHNOLOGY AB
assignment · 277140364
Assignors
DRYER, D. CHRISTOPHER, FLICKNER, MYRON DALE, MAO, JIANCHANG
On an employer assignment, the assignors are typically the inventors.