METHOD OF, APPARATUS FOR, AND COMPUTER PROGRAM PRODUCT FOR TRADING GOODS

A method, an apparatus, and a computer program product are disclosed for trading goods, or services, or both, using an electronic network. In the method, two or more entities are registered as traders. An entity is preferably a natural business, a legal entity, or a business. In turn, one or more business profile are generated for each of the traders. Further, one or more business opportunities are generated for one of the traders. The business opportunity or the at least one business profile of the one trader is compared with the business profiles of the remaining traders. One or more of the remaining traders are notified via the electronic network of a trading opportunity if the at least one business opportunity or the at least one profile matches the at least one business profile corresponding to one or more of the remaining traders.