SYSTEM AND METHOD FOR DESIGNING AND OPERATING AN ELECTRONIC STORE

Systems and methods for designing and operating an electronic store are described. Various embodiments describe receiving a request for an electronic store web a e from a web browser. In response to the request, a database query is performed, and product information describing a hierarchical relationship between groups of products is extracted from the database. The extracted product information is related to a first group of products whose previous selection by a user initiated the database query. A web page which includes information describing the relationship between the first group of products and the extracted product information is sent to the requesting web browser, and is configured to enable the web browser to generate a user interface displaying icons arranged to visually represent the relationship.