COMPUTER BASED PROCESS FOR STRATEGY EVALUATION AND OPTIMIZATION BASED ON CUSTOMER DESIRED OUTCOMES AND PREDICTIVE METRICS

A computer program product for use with a computer system for providing a process for strategy evaluation and optimization, having a computer-readable medium of instructions for directing a computer to evaluate data for optimizing strategic options. The product includes data storage relating to specific desired outcomes relating to a specific process for an identified customer set and data relating to metrics which predict the satisfaction of desired outcomes. The process has a computer program for quantifying the degree to which each metric predicts satisfaction of each customer desired outcome. Users define strategic options; each option is designed to satisfy customer desired outcomes. A computer program quantifies the degree to which each strategic option satisfies customer desired outcomes. A plurality of strategic options is evaluated.