DETERMINATION OF DECISION SUPPORT DATA CONCERNING CUSTOMER SATISFACTION IMPROVEMENT TECHNIQUES

In relation to an entity such as a business having customers, a determination is made of at least one incremental satisfaction improvement value associated with increasing customer satisfaction of at least one customer by a fixed increment relative to a satisfaction scale. Based on the at least one incremental satisfaction improvement value, decision support data corresponding to a plurality of customer satisfaction improvement techniques is then determined, which decision support data may be presented in any desirable manner such as on a display device.