CONSOLIDATING ONLINE PRIVACY PREFERENCES

User privacy preferences are consolidated for location-based services. A mobile user is able to control the service providers to which the mobile user's location is transmitted as well as control the service providers from which the user wishes to receive content. Service providers and other online vendors request the location and network identifiers of mobile users in order to provide the mobile users with content. The user's privacy preferences are described in a document that includes the location format being used by the user, a link to the user's preference data, and the current location of the user's mobile device. The privacy preference file includes global privacy preferences that apply when the user is outside of established privacy locations and one or more privacy locations defined by a geographical boundaries. These preferences that apply while the user is inside the defined privacy location.