PAID CONTENT BASED ON VISUALLY ILLUSTRATIVE CONCEPTS

A system and method for providing paid content relating to search results in visually illustrative concept format is disclosed. Concepts relating to a query term are identified. The search results comprise a conceptual search result entry for each identified concept. Each conceptual search result entry includes at least a visual content and a paid content relating to its respective identified concept. The content for a given conceptual search result entry can come from different sources.