LOCATION BASED SERVICES VIRTUAL BOOKMARKING

A location based service creates a bookmark to a physical point of interest by detecting a consumer presence at a physical location using a presence detector; determining a physical location and identity of the consumer from an identifier; prior to receiving a selection from the consumer, determining a set of points of interest in the physical vicinity; pushing to a consumer pervasive device the set of points of interest in the vicinity of the consumer; and receiving a selection by the consumer from the pushed set of points of interest; storing on a server the received selection to create a point of interest bookmark associated with the consumer.