AUTOMATICALLY DISPLAYING KEYWORDS AND OTHER SUPPLEMENTAL INFORMATION

Various embodiments can utilize information that is displayed for a user to automatically generate a list of keywords and use that list as a means to display supplemental information that is relevant to the keywords. In at least some embodiments, the displayed information is analyzed using an extraction algorithm to identify words or, more generally, character strings of interest. If these words or character strings of interest are determined to constitute relevant search terms or “keywords”, then a special user interface portion can be used to display this supplemental information along with the information that is already displayed for the user. This supplemental information can include the search terms themselves, ads that pertain to the search terms, and/or search results that have been ascertained from a web search engine.