ACTIVE RELATIONSHIP MANAGEMENT

Methods and apparatus for active relationship management. A computer implemented method for relationship management includes receiving a list of one or more enterprises. The method includes identifying one or more individuals associated with at least one of the enterprises. The method includes receiving information related to a topic of interest. The method includes parsing the received topic information into units of data. The method includes searching the units of data for one or more quotes. The method includes determining whether a found quote is related to any of the identified individuals. The method includes associating, if the found quote is determined to be related to one or more of the identified individuals, the quote found with the one or more individuals. The method includes storing the quote in a database.