METHODS AND APPARATUS FOR USING LOCATION INFORMATION TO MANAGE SPILLOVER IN AN AUDIENCE MONITORING SYSTEM
Patent №
US 7,739,705
Granted
2010-06-15
Filed 2007
Owner
NIELSEN MEDIA RESEARCH, INC.
+1 more
Lab
—
AI components
2
kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
11692087
Methods, apparatus, and articles of manufacture for using location information to manage spillover in an audience monitoring system are disclosed. In particular, the example methods, apparatus, and articles of manufacture detect spillover to generate media monitoring information. Initially, a first sensor located in a first location and a second sensor located in a second location receive a portable metering device signal. First location information is associated with receiving the portable metering device signal via the first sensor and second location information is associated with receiving the portable metering device signal via the second sensor. Media monitoring information is generated based on one of the first location information or the second location information.
AI classification
Ownership
NIELSEN MEDIA RESEARCH, INC.
assignment · 196770038
NIELSEN COMPANY (US), LLC, THE
merger · 230300154
Assignors
LEE, MORRIS, NELSON, DANIEL, HEADLEY, WESTON P.
On an employer assignment, the assignors are typically the inventors.