METHOD AND SYSTEM FOR AUTOMATICALLY MEASURING AND FORECASTING THE BEHAVIORAL CHARACTERIZATION OF CUSTOMERS TO HELP CUSTOMIZE PROGRAMMING CONTENTS IN A MEDIA NETWORK

The present invention is a method and system for forecasting the behavioral characterization of customers to help customize programming contents on each means for playing output of each site of a plurality of sites in a media network through automatically measuring, characterizing, and forecasting the behavioral information of customers that appear in the vicinity of each means for playing output. The analysis of behavioral information of customers is performed automatically based on the visual information of the customers, using a plurality of means for capturing images and a plurality of computer vision technologies on the visual information. The measurement of the behavioral information is performed in each measured node, where the node is defined as means for playing output. Extrapolation of the measurement characterizes the behavioral information per each node of a plurality of nodes in a site of a plurality of sites of a media network. The forecasting and customization of the programming contents is based on the characterization of the behavioral information.