CUSTOMIZING AND DISTRIBUTING ADVERTISMENTS TO MOBILE DEVICES ON A COMMUNICATION NETWORK

A method, article and apparatus for advertising via a mobile device. A communication request is received from the mobile device that includes a screen for displaying an ad. One more ad selection criteria are then determined. Such criteria may include a visibility of the ad on the screen; a target audience determined on the basis of information provided from the mobile device; and attributes of the determined target audience. The ad selection is based on the visibility of the ad and the attributes of the target audience. Commands may then be initiated to cause the selected ad to be displayed on the screen of the mobile device.