METHOD, SYSTEM, AND PROGRAM PRODUCT FOR SELECTING A BROKERING METHOD FOR OBTAINING DESIRED SERVICE LEVEL CHARACTERISTICS

Under the present invention, a set (e.g., one or more) of requests (e.g., from a single bidder or multiple bidders) for an elemental bidding resource (EBR) is received. Market conditions for the EBR are evaluated from historical data. It is then determined whether a demand for the desired EBR exceeds a supply of the EBR. Based on the market conditions, the supply, and the demand, a brokering strategy (e.g., auction versus non-auction) and associated method are selected to allocate the EBR. A resource unit broker (RUB) will then determine an outcome of the brokering method to fulfill at least one of the set of requests. The outcome and associated metrics can then be logged, it can be determined whether a sales contract was created, the EBR can be allocated, and reports/data can be updated accordingly.