METHOD AND SYSTEM FOR PROVIDING ADVERTISING INVENTORY INFORMATION IN RESPONSE TO DEOGRAPHIC INQUIRIES
Patent №
US 8,060,416
Granted
2011-11-15
Filed 2001
Owner
YAHOO! INC.
Lab
—
AI components
4
ml · nlp · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
09850949
The present invention relates to a method and system for providing advertising inventory information. More specifically, the present invention relates to a method and system for providing advertising inventory information in response to demographic inquiries. In an exemplary embodiment, a server responds to a demographic query. Based on the query, the server queries an advertising inventory database and a contract database to retrieve relevant information. Using the relevant information, the total inventory and the total sold inventory are obtained. Using the now obtained total inventory and the total sold inventory information, the server then provides an estimation of the total available inventory matching the query.
AI classification
Ownership
YAHOO! INC.
assignment · 120640569
Assignors
MAIN, ROBERT, JUNG, DZ-MOU, KREHBIEL, WENDY, LEGER, DAVID
On an employer assignment, the assignors are typically the inventors.