PROVIDING CONSUMERS WITH INCENTIVES FOR HEALTHY EATING HABITS

A method, system, and program for providing consumer healthy habits incentives are provided. A consumable item, consumed by an individual, is detected. A health factor is detected for the consumable item. An electronic incentive is selected for the individual according to the health factor, such that the individual is encouraged to consume a healthy selection of consumable items. An electronic incentive may be further specified according to the individual health history, exercise history and consumption history of an individual.