COMPETITIVE ADVERTISING SERVER

Patent №

US 8,103,544

Granted

2012-01-24

Filed 2008

Owner

GOOGLE INC.

AI components

3

ml · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12195688

Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher.

Machine learningKnowledge representationPlanningG06Q 30/02G06Q 30/0241G06Q 30/0242G06Q 30/0243G06Q 30/0244G06Q 30/0246G06Q 30/0247

AI classification

Planning1.00
Knowledge representation0.98
Machine learning0.97
Natural language0.01
Evolutionary computation0.01
AI hardware0.01
Vision0.00
Speech0.00

Ownership

GOOGLE INC.

assignment · 219110048

Assignors

MEHTA, BHAVESH R., AGARWAL, ANURAG, RAMANI, NANDAKUMAR, CHEN, KAI

On an employer assignment, the assignors are typically the inventors.

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