Patent №
US 8,103,544
Granted
2012-01-24
Filed 2008
Owner
GOOGLE INC.
AI components
3
ml · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12195688
Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher.
AI classification
Ownership
GOOGLE INC.
assignment · 219110048
Assignors
MEHTA, BHAVESH R., AGARWAL, ANURAG, RAMANI, NANDAKUMAR, CHEN, KAI
On an employer assignment, the assignors are typically the inventors.