USER RECOMMENDATION METHOD AND RECORDED MEDIUM STORING PROGRAM FOR IMPLEMENTING THE METHOD

A method of recommendation to a user is disclosed. In the method in accordance with an embodiment of the present invention, a recommendation system recommends a product to a user of an e-commerce site, which sells the product through the Internet. The method can include: collecting user behavior information of the user; analyzing the collected user behavior information; creating a recommendation tree for predicting a user preference for a certain product based on the analyzing; and recommending the product to the user based on the recommendation tree. The user behavior information is a command signal inputted by the user in the e-commerce site while the user is accessed to the e-commerce site, and the product can be classified into a plurality of items, which represent the product. The method in accordance with the present invention can analyze the user's preferences more quickly and accurately without inconveniencing the user.